The 5 best ways to boost the SEO of your site with Google Analytics in 2019

Google Analytics is great. When you focus on Google as the main search engine to work with, you can provide a wealth of SEO services and marketing ideas that can help you gain great benefits. This knowledge of Google Analytics can help you discover all the opportunities that may exist to optimize the overall performance of your site.

This will provide you with a wealth of knowledge that includes information about commitment metrics and also conversion metrics. When done well, you will get much more at the beginning than you expected. These are the 5 most important points of view you can expect from Google Analytics and improve your SEO as a result of that knowledge:

1: Custom Segments

By providing enough information on traffic per channel, demographic data and also to visitors who met the objectives and became potential customers with much more, custom Segments have been one of the main features of Google Analytics for quite some time. You can create custom segments from any aspect of your data, including visits to specific pages on the site, time spent on the site, visitors to a specific location, and / or visitors completing the objectives.

These segments can provide you with the most important knowledge about the users of the site and the way they relate to it. The Google Analytics audience tab is undoubtedly one of the most important areas of knowledge that must be taken into account when determining the additional segments that must be created.

The general view through the navigation of Audience> Interests> Overview will show a high level in three reports of interest:

·         Affinity categories

·         Segments in the market

·         Other categories

When configured correctly, these custom segments can provide significant SEO success using Google Analytics. You can also navigate to the Demography in the Hearing tab, you can also view the Age and Gender data. However, what needs to be verified here is that it pays special attention to your personalized Segments without neglecting them at all if you need your SEO to be direct and oriented.

2: Serious mobile traffic monitoring

2018 was the year in which mobile searches went from desktop searches. There is a good reason for it. People are more inclined to use their mobile devices to find something they need. With the mobile search platform improving the way it has done in recent years, it was only a matter of time before most of the world left with mobile searches.

When you have so much potential in a single platform, it is necessary to monitor and promote your searches in it to obtain the maximum performance. It is also very important to monitor the levels of participation of mobile visitors in addition to simply monitor traffic to your website in general.

Try to do this to evaluate this:

Add a mobile segment to your site and see the number of mobile conversions for all individual pages. This should give you a better idea of ​​which pages work best.

The mobile bounce rate is also quite important in SEO, be sure to monitor it. You should look for pages with the highest bounce rates. With this knowledge, you can solve any potential problem in any of your individual pages.

Compare the bounce rate metrics of mobile and desktop devices for better results. When you do this, you will have a better idea about the differences between mobile and desktop experiences for users.

3: Focus on Site Search

Does your website have a search bar? If you do, you have a beautiful opportunity that allows you to observe what visitors and users might be looking for when they access your website and its different pages. Along with what people are looking for, you can also obtain data on the number of people you are looking for and then compare this with the actual number of people entering your site.

Good signals can be generated from this data. When a large percentage of visitors use the search bar, there may be a navigation problem that prevents them from finding what they are looking for without using the search bar. If you have a large commercial or business site, this search could be the main thing that customers or visitors might be using. Otherwise, your website must be linked internally and designed to make it easier for visitors to find tabs and locations without having to use the search bar all the time.

You can also get a better idea with the actual search term that visitors can use in their search bar. This can provide information for new content ideas. If a significant percentage of your search query finds empty answers, you should reconsider its content on the website. This can significantly improve your chances of SEO since people will stay in your site for longer periods of time when they really find what they are looking for.

You can also get signals about what content you need to highlight on your pages from what people have been looking for in the search bar. It is a great victory for everyone. Search bars should be on almost all websites.

4: Use your bounce rates as successful pointers

The bounce rate is the percentage of visitors who only remain on your website for a short period of time and usually leave from the first page they arrive at. The bounce rate may be different for different types of websites and pages. A cooking kitchen website, for example, will have most people who leave a page, but actually spend a lot of time on that page before leaving. If your website is not of that type where people can leave a page, it may indicate the fact that visitors may not be finding what they intended to find.

If you are ranking for a long term, users can access your website and not find exactly what they were looking for. This can cause them to leave quickly and contribute to a high bounce rate for your website. The design of your website, the bad UX / UI and the lack of intuitive information can contribute to this.

You must adjust the time frame in Google Analytics and always evaluate your bounce rate frequently to know that it has improved or worsened. The bounce rate is an important factor that contributes to the search engines and can improve your chances of SEO greatly when you have solved it. Any change you can make to keep people on your website for longer periods of time and dig deeper into your pages can help you improve your SEO in the long term.

5: Identify the pages with the best performance by conversions

Another important factor that can help you improve the SEO of your site is to identify the pages with the best performance with respect to their conversion rates. So you're looking for pages that really turn visitors into potential customers and real customers. This can be a very useful idea that can also help you to drag other unprofitable pages.

Go to Behavior> Site content> Landing pages and adjust your time periods to compare results from quarter to quarter or even from year to year. Any negative trend can be identified through this practice and if a particular page goes through a significant decline, any problem can be isolated only on that page and not on the entire website.

However, this can also identify larger problems on your site. If it has decreased on many of your pages, there may be a persistent widespread technical problem on the website.

Final thoughts

Google Analytics is great. It gives you many opportunities that you can take advantage of by improving the search engine ranking of your website.

This is a tool provided by Google itself and provides adequate information on how your website is supposed to be ranked higher. Use this to determine any problem and make your website an SEO Champion in 2019.